Today’s goal
Turn a real school moment into a pitch.
Every segment starts as somebody noticing something worth showing.
Your crew leaves today with one story pitch on one index card.
4
What a pitch has
Four things before anyone films.
- 01Audience.
Who is this for? Students, families, staff, or new kids?
- 02The question.
What does your segment answer? One sentence.
- 03Who we hear from.
Name a real person. Not “a student” — an actual role or job.
- 04Three shots.
What do we need to see for this to make sense?
A pitch missing any of these is an idea, not a plan.
Worked example
One moment, fully pitched.
- 01The moment
The cafeteria staff show up before most people are awake.
- 02Audience and question
For students. “What happens here before we get here?”
- 03Voice and shots
Hear from the kitchen lead. Show the empty room, the prep, the first bell.
Point to it: which part of that pitch makes you actually want to watch?
Choosing your moment
Pick something real and close.
Something going on this month, not last year.
You could actually walk there and ask that person.
Someone who was not there should still care.
No equipment checkout today. Pitches only. Filming starts after training and approval.
Crew work
Build your crew’s pitch.
- 01Put three moments on the table.
Everyone offers one. No arguing yet.
- 02Pick one together.
Choose the one you could actually shoot this month.
- 03Fill in all four parts.
Audience, question, who we hear from, three shots.
One card per crew. Everyone should be able to say the pitch out loud.
Before you leave
Hand in one index card.
1
Crew name on top. Four parts underneath.
If a part is blank, say so out loud instead of guessing. A blank you name is easier to fix than one you hide.
“We are telling __________ for __________ so they understand __________.”