Today’s goal
Make one message clear.
Choose who you are speaking to and one thing you want them to understand or feel.
You will work on paper. Use words, images, shapes, and empty space.
1
Before you design
Start with two decisions.
Who needs to notice this?
What should they understand?
A design choice is useful only when it helps this audience get this message.
Look for the message
Which one speaks first?
Please remember that all students are expected to put their personal phones away before class begins so everyone is ready to learn.
THANK YOU!AWAY
Before class begins.
Turn and talk: What did you notice first? What made that happen?
What changed?
Four choices made it clearer.
- 1Fewer words
Keep only what the audience needs.
- 2Bigger type
Make the main message impossible to miss.
- 3Clear placement
Put the important part where eyes go first.
- 4Empty space
Give the message room to stand out.
You do not need to use every choice. Pick the one that helps your message most.
Work on paper
Make a first version.
- 01Write your audience at the top.
Who needs to notice or understand this message?
- 02Choose one message.
Make the important part easy to see.
- 03Sketch with simple materials.
Use pencil first. Add marker or color only when it helps.
Choose: Phones Away · Spirit Day Friday · Keep Our Room Clean · Ask Mr. Oxford before filming
Make it clearer
Let a partner test it.
“I noticed __________ first. I think the message is __________.”
Do not explain your design until your partner answers. Then change one thing that will help your audience.
What did you change? How is the message clearer now?